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About Traditional Art / Professional Senior Member Mellissa Redman25/Female/United States Groups :icondeviant-mentor: Deviant-Mentor
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There are few hard and fast rules when it comes to pricing artwork to sell. Why you ask? Well for one there are many variables that go into determining the cost of the artwork. It’s for that very reason that many artists (including myself in the past) sell themselves tremendously short. Another reason we as artists feel our palms getting sweaty when someone asks for a price to an artwork is because we feel as though we’re not being true artists if we accept money for our work. No, no no. Listen, I can tell you from experience that the “starving artist” lifestyle is waaaay less glamorous than it sounds when your pantry is bare for reals. There is absolutely nothing shameful about getting paid for honest work, so don’t try to make yourself feel guilty or ashamed of turning a profit. On the other hand, artists fall into the mire of not even knowing how to price individual artworks. This confusion only gets worse when you look at the price tags in galleries or check out Sotheby’s.

Today I’m going to give you a few tools to get started! 

What’s your time worth?

You know that saying, “if you don’t value your time no one else will?” It will serve you well when it comes to pricing your artwork, especially if you are a craftsperson, or if you are making non-tangible things (digital artwork, design work, or writing) to start off with an hourly wage for yourself. Be reasonable, and by reasonable I don’t mean starting at whatever your state’s minimum wage is. For example, let’s say you set your hourly rate at $15 and create an artwork that you spent 20 hours on how much do you charge? I know, I know I can hear you all now, “ damnit, Xadrea! You know artists are bad at math!!” Just pull out the calculator and get on with it. Your earnings with those hypothetical numbers would be $300 (wage x time = cost).

Regardless of what anyone tells you what we as artists do does in fact matter. We are legit, we are professionals, we are important, and we deserve to be paid.

What’s your stuff worth?

For those of us making tangible artwork, it’s incredibly important that we know what our materials cost. Now, in no way am I discounting the fact that you must spend money in order to make it. The fact of the matter is if you’re spending more than you’re making, you’ve got a problem. This is one of the ways it’s so easy for artists to sell themselves short. Let’s say you make a painting and your materials cost you $30. Modify upon the previous equation to this: wage x time + materials = cost. Your earnings would then be $330.

If your work is 2D (paintings, drawings, and the like) you may want to base your charges on the scale of the artwork. You can do this by charging by square inch (height x width) or by linear inch (height + width). With both you would need a multiplier, essentially what you want to charge per square or linear inch. Let’s say you choose a multiplier of $1 per square inch. The equation you would use for an 11x14 painting charging by the square inch would be the following:  height x width x 1 = cost ($154). If you used the same scaled painting to charge by the linear inch with a multiplier of $10 your equation would be the following:  height + width x 10 = cost ($151).  This method of charging will help you establish consistent prices for similarly sized artworks. Whether you decide to charge for labor is entirely up to you.

Selling on dA for points

Many of you folks sell your artwork on dA which is great! There are plenty of opportunities to sell through the prints shop or to sell content. I realize that many of you accept points as payment, and there are some things you should know about going that avenue. The first thing you should have a complete understanding of if you accept points as payment is their monetary value. 100 points sounds like a lot doesn’t it? 100 points is equal to $1.25. Know your conversions to $ when you set points prices. Also, be smart about what you decide to sell. Remember, if you choose to sell Premium Content through dA (as opposed to charging points yourself) you will be subject to a 20% tax (so you keep 80% of your earnings). Stop wrinkling your nose, you’d be hard pressed to find a better deal anywhere else online or in real life for that matter. I’ve shown at galleries that require up to 60% of whatever the artist sells in artwork. Refer to this handy journal ayame-kenoshi.deviantart.com/j… to learn more about selling premium content. Refer to this handy points calculator by charfade to get quick and accurate conversions of points to $USD.

DeviantArt Point Calculator by charfade

You set the prices, so don’t sell yourself short

This last point goes back the first point: value your time. Often times we as artists feel uncomfortable putting a price tag on what we make because we somehow feel unworthy to do so. What ultimately happens at that point is some serious undercharging. Stand firm on whatever prices you choose to sell your work, and market yourself accordingly. If you charge too low you’re not only losing sales, you’re cheapening your artwork and losing potential collectors and clients as well as other artists. Do not do it.

For more handy ideas on how to start selling your artwork check out these articles!

F-ING BEE. HOW TO BE A FREELANCE ILLUSTRATOR by alexiuss Venues, Exposure, How to Sell Your Art - Part 1I've got mixed feelings about "exposure." By exposure, I mean how you, fellow artists, get your work out into the world so people can enjoy it and possibly even remunerate you for it.
Ways and means are:
1. Art Galleries
2. Public Venues
3. Charity Auctions
4. Festivals and Events
5. Online Websites and Communities
I'm going to talk about the first three here and what has or hasn't worked for me.
1. Art Galleries
This is the big one. Everyone wants to have *Gallery Representation* < /Awed Voice > because isn't that how art is sold? Traditionally, yes; the channel, for centuries, has been artists-->galleries-->collectors.
So how do you get a gallery to represent you? New artists often face the same paradox as new graduates do when trying to get a job where no one will hire you if you don't have experience but you can't get experience unless you have a job. So galleries won't pay attention to you unless you've already been represented by galleries.
We all start somewhere. I stand
Venues, Exposure, How to Sell Your Art - Part 2In a previous entry, I discussed galleries, public venues, and charity auctions as potential sales channels for art. Now I'll share my experiences with festivals and online websites.
4. Festivals and Events
By "festivals", I mean art-themed events like art walks and organized open studio tours. These are, by far, the best opportunity for sales.  Here is a comparison of my best and worst experiences.
My least successful event was a one night mega-gala featuring visual art, body painting, and a popular local entertainer at a large venue. Artists were juried by the promoter and then charged a $200 nonrefundable entry fee. Tickets to the event were $60. The artists were asked to sell tickets to their friends and customer base for a commission. The event was positioned as a fundraiser for an arts foundation that I didn't recognize, but a brief internet search revealed that this foundation was run by the promoter.  
No one
Making Money From Your Art by Eman333

 

:heart:Xadrea

Setting Prices for Your Artwork
Don't know how to set prices for your artwork? These tips will put you on the right track :D
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Wishlist Tag

Journal Entry: Fri Dec 19, 2014, 12:31 PM
I was taggled by TheCreativeJenn to make a Christmas wishlist :meow: I'll tag some folks at the end, but feel free to make your own and tag others! 

STEP ONE


Make a post to your DA journal. The post should contain your list of ten holiday wishes. The wishes can be anything at all, from simple and fandom-related ("I'd love a ______ icon that's just for me") to medium ("I wish for _____ on DVD") to really big ("all I want for Christmas is a new car/computer/house/TV."). The important thing is, make sure these wishes are things you really, truly want.

If you wish for real life things (not fics or icons), make sure you include some sort of contact info in your post, whether it's your address or just your email address where Santa (or one of his elves) could get in touch with you.

Also, make sure you post some version of these guidelines in your DA or link to this post so that the holiday joy will spread.

STEP TWO


Surf around your friends list (or friends' friends, or just random journals) to see who has posted their list. And now, here's the important part:

If you see a wish you can grant, and it's in your heart to do so, make someone's wish come true. Sometimes someone's trash is another's treasure, and if you have a leather jacket you don't want or a gift certificate you won't use -- do it.

You need not spend money on these wishes unless you want to. The point isn't to put people out, it's to provide everyone a chance to be someone else's holiday elf -- to spread the joy. Gifts can be made anonymously or not -- it's your call.

There are no rules with this project, no guarantees, and no strings attached. Give, and you might receive. and you'll have the joy of knowing you made someone's holiday special.

My Wishlist


01. As you all are probably aware, I'm in the homestretch of completing my Master's degree in painting. At this point I'm in machine mode to make as much work as possible for my thesis show in May and that means restocking my arsenal of supplies to create the work. The priciest thing that I have to purchase regularly to make my artwork is epoxy resin, but I did list the other things that I will need to restock to continue arting in my Amazon wishlist if you feel so inclined to be one of Santa's elves :giggle:

02. I love getting art gifts on dA, and I've been made tons of fun things from franz over the years and it would be nice to get moar :meow:
 
03. In 2015 I wish to move! I commute an hour to and from school because of the distance, so in order to do that I need to get my lease paid off (about $3500). 
 
04. I wish that my brother will do well in his new paramedic program and job as a school nurse. 

05. I wish to find more and better illustration/art jobs this upcoming year to continue bulking up my portfolio and all that ^ ^ :D

06. I wish to find more time to start working on my webcomic again! I want to move the current website over to a Comicpress site, but I know NOTHING about code so if you are a WordPress/Comicpress/HTML whiz lemme know :la:

07. I wish my friends who are looking for work in their fields are able to find it this year. 

08. I wish my friends who are expecting to have safe pregnancies and healthy beebeez.

09. I wish to continue to upgrade my tablet skillz (I have a Wacom Bamboo). 

10. I wish for my final semester of grad school to go smoothly and without much stress :XD:

I Tag...

FlashyFashionFraud,fr33z3dry,simpleCOMICS,AngelMiyoko,woohooligan, ArcNeoMasato & Huckleseed




  • Mood: dA Love
  • Listening to: The Kids Aren't Alright--Fall Out Boy
  • Reading: A Step From Heaven--An Na
  • Watching: you!!!
  • Playing: Runescape 3
  • Eating: nothing
  • Drinking: water
Beast's Ball by Xadrea
Beast's Ball
I created this painting to be shown and auctioned during The Miracle Center Chicago's production of Disney's Beauty and the Beast with Expo Collective:D 
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Beast's Ball detail by Xadrea
Beast's Ball detail
I created this painting to be shown and auctioned during The Miracle Center Chicago's production of Disney's Beauty and the Beast with Expo Collective:D 
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Fears by Xadrea
Fears
An experiment with resin and liquid watercolor texture
Polymer based resin, PVC glue, latex, liquid watercolor, hot glue, and on Stonehenge mounted to board. 
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deviantID

Xadrea
Mellissa Redman
Artist | Professional | Traditional Art
United States
Hi I'm Mellissa and I'm 25. I graduated cum laude from the University of Akron with a BFA in painting/drawing and a minor in art history in May 2012=D I'm currently working on my MFA in painting at the Kendall College of Art and Design of Ferris State University. I'm an illustrator and freelance artist ^ ^My favorite color is pink, and I think muffins are the cutest food ever!

Besides painting, I love printmaking and I plan on eventually owning a silkscreen to produce prints outside of the studio!
Lastly, I block trolls and overall mean people, so be warned! ;)


Commissions - Open by SweetDukeGifts - Friends Only by SweetDukeRequests - Friends Only by SweetDukeNo Point Commissions by SweetDukeNo Trades by SweetDukeNo Requests by SweetDuke

Current Age: 23
Current Residence: Akron, OH
deviantWEAR sizing preference: small

I'm member of:

:icongetwatchers:

#GetWatchers help artists to share their creativity, increase their audience and get more feedback by getting more exposure and pageviews. If you want more exposure of your arts, constructive critics, watchers and/or if you would like to discover new talented artists, come join us :pointr: Here :pointl:.
Interests

There are few hard and fast rules when it comes to pricing artwork to sell. Why you ask? Well for one there are many variables that go into determining the cost of the artwork. It’s for that very reason that many artists (including myself in the past) sell themselves tremendously short. Another reason we as artists feel our palms getting sweaty when someone asks for a price to an artwork is because we feel as though we’re not being true artists if we accept money for our work. No, no no. Listen, I can tell you from experience that the “starving artist” lifestyle is waaaay less glamorous than it sounds when your pantry is bare for reals. There is absolutely nothing shameful about getting paid for honest work, so don’t try to make yourself feel guilty or ashamed of turning a profit. On the other hand, artists fall into the mire of not even knowing how to price individual artworks. This confusion only gets worse when you look at the price tags in galleries or check out Sotheby’s.

Today I’m going to give you a few tools to get started! 

What’s your time worth?

You know that saying, “if you don’t value your time no one else will?” It will serve you well when it comes to pricing your artwork, especially if you are a craftsperson, or if you are making non-tangible things (digital artwork, design work, or writing) to start off with an hourly wage for yourself. Be reasonable, and by reasonable I don’t mean starting at whatever your state’s minimum wage is. For example, let’s say you set your hourly rate at $15 and create an artwork that you spent 20 hours on how much do you charge? I know, I know I can hear you all now, “ damnit, Xadrea! You know artists are bad at math!!” Just pull out the calculator and get on with it. Your earnings with those hypothetical numbers would be $300 (wage x time = cost).

Regardless of what anyone tells you what we as artists do does in fact matter. We are legit, we are professionals, we are important, and we deserve to be paid.

What’s your stuff worth?

For those of us making tangible artwork, it’s incredibly important that we know what our materials cost. Now, in no way am I discounting the fact that you must spend money in order to make it. The fact of the matter is if you’re spending more than you’re making, you’ve got a problem. This is one of the ways it’s so easy for artists to sell themselves short. Let’s say you make a painting and your materials cost you $30. Modify upon the previous equation to this: wage x time + materials = cost. Your earnings would then be $330.

If your work is 2D (paintings, drawings, and the like) you may want to base your charges on the scale of the artwork. You can do this by charging by square inch (height x width) or by linear inch (height + width). With both you would need a multiplier, essentially what you want to charge per square or linear inch. Let’s say you choose a multiplier of $1 per square inch. The equation you would use for an 11x14 painting charging by the square inch would be the following:  height x width x 1 = cost ($154). If you used the same scaled painting to charge by the linear inch with a multiplier of $10 your equation would be the following:  height + width x 10 = cost ($151).  This method of charging will help you establish consistent prices for similarly sized artworks. Whether you decide to charge for labor is entirely up to you.

Selling on dA for points

Many of you folks sell your artwork on dA which is great! There are plenty of opportunities to sell through the prints shop or to sell content. I realize that many of you accept points as payment, and there are some things you should know about going that avenue. The first thing you should have a complete understanding of if you accept points as payment is their monetary value. 100 points sounds like a lot doesn’t it? 100 points is equal to $1.25. Know your conversions to $ when you set points prices. Also, be smart about what you decide to sell. Remember, if you choose to sell Premium Content through dA (as opposed to charging points yourself) you will be subject to a 20% tax (so you keep 80% of your earnings). Stop wrinkling your nose, you’d be hard pressed to find a better deal anywhere else online or in real life for that matter. I’ve shown at galleries that require up to 60% of whatever the artist sells in artwork. Refer to this handy journal ayame-kenoshi.deviantart.com/j… to learn more about selling premium content. Refer to this handy points calculator by charfade to get quick and accurate conversions of points to $USD.

DeviantArt Point Calculator by charfade

You set the prices, so don’t sell yourself short

This last point goes back the first point: value your time. Often times we as artists feel uncomfortable putting a price tag on what we make because we somehow feel unworthy to do so. What ultimately happens at that point is some serious undercharging. Stand firm on whatever prices you choose to sell your work, and market yourself accordingly. If you charge too low you’re not only losing sales, you’re cheapening your artwork and losing potential collectors and clients as well as other artists. Do not do it.

For more handy ideas on how to start selling your artwork check out these articles!

F-ING BEE. HOW TO BE A FREELANCE ILLUSTRATOR by alexiuss Venues, Exposure, How to Sell Your Art - Part 1I've got mixed feelings about "exposure." By exposure, I mean how you, fellow artists, get your work out into the world so people can enjoy it and possibly even remunerate you for it.
Ways and means are:
1. Art Galleries
2. Public Venues
3. Charity Auctions
4. Festivals and Events
5. Online Websites and Communities
I'm going to talk about the first three here and what has or hasn't worked for me.
1. Art Galleries
This is the big one. Everyone wants to have *Gallery Representation* < /Awed Voice > because isn't that how art is sold? Traditionally, yes; the channel, for centuries, has been artists-->galleries-->collectors.
So how do you get a gallery to represent you? New artists often face the same paradox as new graduates do when trying to get a job where no one will hire you if you don't have experience but you can't get experience unless you have a job. So galleries won't pay attention to you unless you've already been represented by galleries.
We all start somewhere. I stand
Venues, Exposure, How to Sell Your Art - Part 2In a previous entry, I discussed galleries, public venues, and charity auctions as potential sales channels for art. Now I'll share my experiences with festivals and online websites.
4. Festivals and Events
By "festivals", I mean art-themed events like art walks and organized open studio tours. These are, by far, the best opportunity for sales.  Here is a comparison of my best and worst experiences.
My least successful event was a one night mega-gala featuring visual art, body painting, and a popular local entertainer at a large venue. Artists were juried by the promoter and then charged a $200 nonrefundable entry fee. Tickets to the event were $60. The artists were asked to sell tickets to their friends and customer base for a commission. The event was positioned as a fundraiser for an arts foundation that I didn't recognize, but a brief internet search revealed that this foundation was run by the promoter.  
No one
Making Money From Your Art by Eman333

 

:heart:Xadrea

AdCast - Ads from the Community

Are you on Twitter? follow me @XadreaLeonhart :D 

63%
10 deviants said No
38%
6 deviants said Yes follow me! put your handle in the comments section

Comments


Add a Comment:
 
:iconangelmiyoko:
AngelMiyoko Featured By Owner Dec 6, 2014   General Artist
Miss you!! <3 <3 <3
Reply
:iconxadrea:
Xadrea Featured By Owner Dec 17, 2014  Professional Traditional Artist
I'm back now Miyo-chan :D!
Reply
:iconangelmiyoko:
AngelMiyoko Featured By Owner Dec 19, 2014   General Artist
YEY!! : D
I am so glad that you are, woohooo!! : D <3 <3
Reply
:iconnezumimecelaw:
nezumimecelaw Featured By Owner Nov 21, 2014  Hobbyist General Artist
you have a lovely gallery :3
Reply
:iconxadrea:
Xadrea Featured By Owner Dec 17, 2014  Professional Traditional Artist
Thank you! :hug:
Reply
:iconsteamland:
Steamland Featured By Owner Aug 7, 2014  Student General Artist
Mellissa if i had a gazillion dollars i'd hire you in a heartbeat. You're an amazing,funny,talented, and knowledgeable young woman. I miss yeah, how are you doing? 
Reply
:iconxadrea:
Xadrea Featured By Owner Aug 9, 2014  Professional Traditional Artist
:heart: Thank you ^ ^
Reply
:iconsteamland:
Steamland Featured By Owner Aug 9, 2014  Student General Artist
welcome :heart: ^//^ 
Reply
:iconfurrymusclegrowthfan:
FurryMuscleGrowthFan Featured By Owner Aug 5, 2014  Hobbyist Digital Artist
Wow! Your art is pretty cool and your journals are a blast to read!
Reply
:iconxadrea:
Xadrea Featured By Owner Aug 6, 2014  Professional Traditional Artist
Thanks!:heart:
Reply
:iconed5421:
Ed5421 Featured By Owner Jul 25, 2014
what does it take to be a senior member?
Reply
:iconxadrea:
Xadrea Featured By Owner Jul 26, 2014  Professional Traditional Artist
This should answer your question in detail :Dhelp.deviantart.com/29/
Reply
:iconed5421:
Ed5421 Featured By Owner Jul 26, 2014
thanks
Reply
:iconxadrea:
Xadrea Featured By Owner Jul 26, 2014  Professional Traditional Artist
no problem :D The FAQs are pretty comprehensive for most questions :D
Reply
:iconhehariot:
hehariot Featured By Owner Jul 23, 2014  Hobbyist General Artist
Are things going okay? (Sorry for coming out of the blue)
Reply
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